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APES are more than simply inhabitants of the jungle! A.P.E.S. is an acronym for the 4 major reasons that individuals buy things. To sell and close offers you need to comprehend what inspires people to purchase. You must pay very close attention to what people state, ask the best concerns to fully comprehend the issue they are attempting to fix, why they are drawn in to one services or product over another and how you can best help them.

Here is what each letter of the APES means.

A for Appearance (This makes me look good – might be status or look.).

P for Performance (This makes me feel great or perform better.).

E for Economical (This conserves me money, worry or will make me money.).

S for Security (This makes my environment more secure or minimizes chance of loss.).

Take any product or service individuals buy and you will see that they were motivated by among these four driving forces. I do not care if it is automobile, home, home enhancement, gym membership, precious jewelry, supper, phone, TV, paint task, or a life insurance policy. Appearance, efficiency, affordable or safety or some mix will be an is Grant Cardone impact in the sale.

For instance I have actually owned 25 or 30 phones in my life. I purchased my last one due to the fact that the brand-new design had actually come out and I believed it was hot (look). I liked it due to the fact that it was smaller, thinner and moved in and out of my pocket easily. I updated from a completely performing phone not because the brand-new phone was much faster (performance) but since it was attractive. I then updated my strategy (another purchase) since the texts were totally free (cost-effective) and I got a discount rate on the price of the phone for buying 2 years of service from the provider. I then bought a cover to safeguard the phone for $30 to keep it safe when I dropped it.

At each point the APES were driving my decisions as they do all buyers. Know your APES and close more deals. Discover what your client's motivation is by inquiring why do they want the product today and exactly what problem do they wish to fix. Right now you'll get a factor that fits into several of the APES. When grant cardone social media tips you gain that understanding you can recommend the best product and guide them through the deal. You'll have a pleased consumer thrilled about their new purchase and they'll be most likely to refer company your way.

For information on how you and your service can increase sales productivity and earnings 15-25% see You can likewise follow Grant Cardone on twitter @grantcardone.